13: Persuasive Speaking
- Page ID
- 174389
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\(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)- 13.1: Learning Objectives and Key Terms
- This page outlines learning objectives centered on persuasion, defining key concepts like ethos, logos, and pathos, and identifying barriers to effective persuasion. It emphasizes creating a clear speech proposition and developing a persuasive outline using frameworks like Monroe's Motivated Sequence. The importance of audience analysis for emotional and personal appeals is highlighted, along with relevant terms such as cognitive dissonance and selective exposure.
- 13.2: Why Persuade?
- This page redefines persuasion, shifting the focus from manipulation to encouragement and logical reasoning. It highlights that persuasion is a daily occurrence in activities like negotiations and convincing others. Unlike informative speeches, persuasive speeches aim to change beliefs and actions. The chapter will delve into the persuasive process and identify obstacles to effective persuasion.
- 13.3: A Definition of Persuasion
- This page discusses persuasion as a process to influence beliefs and actions, emphasizing the need to understand audience positions and move them toward agreement. It highlights the importance of ethical engagement, effective language, and the potential necessity of multiple messages over time. Successful persuasion can involve creating, reinforcing, or altering attitudes based on the audience's initial beliefs. Definitions underscore the value of free choice in the persuasion process.
- 13.4: Why is Persuasion Hard?
- This page discusses the challenges of persuasion, highlighting the resistance to change perceived as a loss. It notes the correlation between stress from life changes and illness, and how individuals protect their beliefs through selective exposure to information. Effective persuasion requires setting realistic goals, addressing audience reservations, and emphasizing the benefits of change. Success hinges on engaging the audience both emotionally and logically.
- 13.5: Traditional Views of Persuasion
- This page discusses Aristotle's study of public speaking and his influential work, Rhetoric, where he categorizes persuasive appeals into ethos (credibility), logos (logical arguments), and pathos (emotional appeals). It emphasizes the significance of understanding audience needs, referencing Maslow's hierarchy of needs as a framework for crafting effective persuasive messages.
- 13.6: Constructing a Persuasive Speech
- This page discusses crafting persuasive speeches through understanding four proposition types: fact, definition, value, and policy. It emphasizes structuring speeches around policy propositions, utilizing Monroe's Motivated Sequence for engagement and action motivation. The text highlights the importance of credible evidence, novel information, and engaging techniques like metaphors and narratives. Good delivery and audience connection are essential, as well as using visual aids effectively.
- 13.7: Sample Persuasive Speech Outlines
- This page contains two persuasive speeches. The first by Janet Aguilar advocates for reducing Facebook usage due to its detrimental effects on relationships and mental health, urging classmates to experience life offline. The second discusses the effectiveness of child sponsorship programs, sharing a personal experience to illustrate their positive impact on poverty alleviation and encouraging others to participate, emphasizing that even small contributions can lead to significant change.