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5: Audience Analysis

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    • 5.1: Introduction
    • 5.2: Approches to Audience Analysis
      Whenever thinking about your speech, it is always a good idea to begin with a thorough awareness of your audience and the many factors comprising that particular audience. In speech communication, we simply call this “doing an audience analysis.” An audience analysis is when you consider all of the pertinent elements defining the makeup and demographic characteristics (also known as demographics) of your audience.
    • 5.3: Categories of Audience Analysis
      No matter which of the above inquiry methods you choose to do your audience analysis, you will , at some point, need to direct your attention to the five "categories" of audience analysis. These are the five categories through which you will learn to better appreciate your audience. Let's now examine these categories and understand the variables and constraints you should use to estimate your audience's information requirements.
    • 5.4: Conclusion
    • 5.5: Activities and Glossary

    5: Audience Analysis is shared under a CC BY-NC-ND 3.0 license and was authored, remixed, and/or curated by Lisa Schreiber and Morgan Hartranft.

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