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3: Audience Analysis

  • Page ID
    161025
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    Audience analysis is the process of gathering information about the people in your audience so that you can understand their needs, expectations, beliefs, values, attitudes, and likely opinions. In this chapter, we will first examine some reasons why audience analysis is important. We will then describe three different types of audience analysis and some techniques to use in conducting audience analysis. Finally, we will explain how you can use your audience analysis not only during the creation of your speech but also while you are delivering it.


    This page titled 3: Audience Analysis is shared under a CC BY-NC-SA license and was authored, remixed, and/or curated by Brooke-Ashley Lipson Pool.