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5.1: Learning Objectives

  • Page ID
    242149
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    Learning Objectives

    After reading this chapter, the student will be able to:

    1. Recognize what audience analysis is and why it is important.
    2. Understand the value of acknowledging your audience.
    3. Explain how to adapt your speech to your audience’s needs.
    4. Understand how to gather and use demographic information.
    5. Understand how to gather and use psychographic information.
    6. Understand how to gather and use situational information.
    7. Learn tools for gathering audience information.
    8. Understand how you can use your audience analysis when you prepare a speech.

    This page titled 5.1: Learning Objectives is shared under a CC BY-NC-SA license and was authored, remixed, and/or curated by Nichole Ary.