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8: Persuasion, Influence and Conformity
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8.1: Attitudes, Behavior, and Persuasion
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8.2: Influencing and Conforming
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8.3: Conformity and Obedience
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We often change our attitudes and behaviors to match the attitudes and behaviors of the people around us. One reason for this conformity is a concern about what other people think of us. This process was demonstrated in a classic study in which college students deliberately gave wrong answers to a simple visual judgment task rather than go against the group. Another reason we conform to the norm is because other people often have information we do not.
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8.4: Persuasion- So Easily Fooled
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This module introduces several major principles in the process of persuasion. It offers an overview of the different paths to persuasion. It then describes how mindless processing makes us vulnerable to undesirable persuasion and some of the “tricks” that may be used against us