12: Social Psychology
- Page ID
- 391912
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- 12.1: What is Social Psychology?
- This page explores social psychology's focus on how individuals influence each other and the situational context's role in behavior. It discusses key concepts like situational vs. dispositional influences, attribution biases such as actor-observer bias, self-serving bias, and the just-world hypothesis.
- 12.2: Prejudice, Discrimination, and Stereotyping
- People are often biased against others outside of their own social group, showing prejudice (emotional bias), stereotypes (cognitive bias), and discrimination (behavioral bias). In the past, people used to be more explicit with their biases, but during the 20th century, when it became less socially acceptable to exhibit bias, such things like prejudice, stereotypes, and discrimination became more subtle (automatic, ambiguous, and ambivalent).
- 12.3: Attitudes and Persuasion
- This page explains attitudes and persuasion, detailing how attitudes are formed and influenced through cognitive, affective, and behavioral components. It covers cognitive dissonance and the "justification of effort" concept, which shows that effort can enhance value perception.
- 12.4: Conformity and Obedience
- We often change our attitudes and behaviors to match the attitudes and behaviors of the people around us. One reason for this conformity is a concern about what other people think of us. This process was demonstrated in a classic study in which college students deliberately gave wrong answers to a simple visual judgment task rather than go against the group. Another reason we conform to the norm is because other people often have information we do not.