Processing math: 100%
Skip to main content
Library homepage
 

Text Color

Text Size

 

Margin Size

 

Font Type

Enable Dyslexic Font
Social Sci LibreTexts

3: Audience Analysis

  • Anonymous
  • LibreTexts

( \newcommand{\kernel}{\mathrm{null}\,}\)

Audience analysis is the process of gathering information about the people in your audience so that you can understand their needs, expectations, beliefs, values, attitudes, and likely opinions. In this chapter, we will first examine some reasons why audience analysis is important. We will then describe three different types of audience analysis and some techniques to use in conducting audience analysis. Finally, we will explain how you can use your audience analysis not only during the creation of your speech but also while you are delivering it.


This page titled 3: Audience Analysis is shared under a CC BY-NC-SA license and was authored, remixed, and/or curated by Anonymous.

Support Center

How can we help?