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9: Helping and Altruism

  • Page ID
    257606
    • Anonymous
    • LibreTexts

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    • 9.1: Learning Objectives- Helping and Altruism
    • 9.2: Understanding Altruism- Self and Other Concerns
      Altruism involves helping others without expecting personal gain, driven by both self-concern and other-concern. Evolutionary factors, empathy, and social norms like reciprocity influence helping behavior. We’re more likely to help kin, similar individuals, or those in need when rewards outweigh costs. Helping can be intuitive, emotional, and socially reinforced.
    • 9.3: The Role of Affect- Moods and Emotions
      Helping behavior is influenced by emotional states. Positive moods increase helping by enhancing empathy and self-image. Negative emotions, like guilt or sadness, can also motivate helping to relieve discomfort. Empathy fosters altruistic responses, while personal distress may lead to avoidance. Emotional cues shape when and why we choose to help.
    • 9.4: How the Social Context Influences Helping
      Helping behavior is shaped by social context. According to Latané and Darley’s model, people help when they notice an emergency, interpret it correctly, and feel responsible. The presence of others can hinder action due to diffusion of responsibility and pluralistic ignorance, where individuals assume others will act or know better.
    • 9.5: Other Determinants of Helping
      Helping behavior is influenced by personality, gender, and cultural factors. People with altruistic personalities tend to help more often. Gender roles shape how men and women help, with women favoring nurturing roles and men favoring heroic acts. Cultural norms and reactions from those being helped also affect willingness to assist.
    • 9.6: Thinking Like a Social Psychologist About Altruism
      Helping is central to social life, shaped by both self- and other-concern. We help to relieve distress, feel good, or express empathy. Understanding factors like similarity, responsibility, and emotional cues can boost altruism. This chapter encourages reflection on motives, behavior, and how to foster more compassionate, effective responses to others’ needs.
    • 9.7: Chapter Summary
      Altruism is a core human behavior that enhances both individual and collective well-being. Rooted in empathy, social norms, and evolutionary advantages, helping others can be driven by selfless concern or personal benefit. Influenced by mood, culture, and context, altruism strengthens social bonds, promotes survival, and contributes to emotional and physical health.


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