4: Magazines
- Page ID
- 155636
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- 4.1: Introduction
- On October 5, 2009, publisher Condé Nast announced that the November 2009 issue of respected food magazine Gourmet would be its last. The decision came as a shock to many readers who, since 1941, had believed that “Gourmet was to food what Vogue is to fashion, a magazine with a rich history and a perch high in the publishing firmament.”Stephanie Clifford,
- 4.2: History of Magazine Publishing
- Like the newspaper, the magazine has a complex history shaped by the cultures in which it developed. Examining the industry’s roots and its transformation over time can contribute to a better understanding of the modern industry.
- 4.3: The Role of Magazines in the Development of American Popular Culture
- Although magazines’ great contributions to the development of culture and popular trends are today widely acknowledged, the industry has not always been influential. Because of the significant costs associated with printing and mailing publications, magazines originally reached out only to regional audiences.
- 4.4: Specialization of Magazines
- Over the last century, magazines have slowly moved into more specialized, fragmented groupings. This transformation from general-interest to niche publications began with the popularization of television. To survive the threat posed by the success of broadcast media, print publications worked to stand out from their competitors by developing market niches. During this transition, magazine editors found that by specializing they were also appealing to advertisers hoping to reach specific audience
- 4.5: Influence of the Internet on the Magazine Industry
- Just like their newspaper cousins, magazines have been greatly affected by the influence of the Internet. With so much information available online, advertisers and readers are accessing content on the Internet, causing declines in both revenue and readership. These changes are forcing magazines to adapt to an increasingly online market.