What You Will Learn from This Book
- Page ID
- 174159
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The development of the internet has changed the professions of journalism and public relations dramatically. And yet, the fundamentals of newswriting remain the same.
This book is written primarily for second year college students. Second year students often are undecided between journalism and public relations. The truth is, students need to be prepared to perform well in either field. This book meets that need.
It covers:
- The basics – lead paragraphs, inverted pyramids and the 5 W’s
- AP Style
- Basic Editing Rules
- Feature Writing
- Introduction to public affairs writing
- Writing for earned media, paid media and owned media
- Developing a public relations strategy
- Working as a sports information director
- Corporate communications
- Media Relations
- Employee Communications
- Social Media
- Investor Relations
- Planning and writing video news releases
- Blogging
- Social media
- Using video for public relations
- Creating a writing portfolio
- Job Opportunities
Because the best way to learn a skill is to do a skill, nearly every chapter includes practical exercises, intended to ensure students have mastered that subject. Most of the examples in the book occurred within five months of its publication.
Feedback from instructors and students is welcome. Email me at whitakjx@pgcc.edu.
-- Joel Whitaker