5: Final Project Last updated Dec 7, 2024 Save as PDF 4.4: Case Study, ALS Association’s ice bucket challenge - a social media triumph 5.1: Client Selection, Competitive Analysis, and SWOT Analysis Page ID227996 ( \newcommand{\kernel}{\mathrm{null}\,}\) 5.1: Client Selection, Competitive Analysis, and SWOT Analysis5.2: Social media campaign goals, objectives, strategies, and tactics5.3: Social media campaign evaluation