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5.4.1: Advertise and Address Timing-Related Barriers

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    Add to Advertising

    Whether your library uses posters, flyers, emails, postcards, a website, social media, the radio, text messages, or some combination thereof to advertise storytimes, here are some ideas you can add to make your program stand out.

    Address Timing-Related Barriers

    Provide storytime sessions on a weekday evening and/or on a weekend day.

    • If it isn’t feasible to add a weekly storytime to the schedule, you could try to change or add one a month that takes place at a non-typical time.
    • Three main strategies that libraries have successfully used to provide evening and weekend storytime programs are: adjusting staff schedules, adding more staff, and collaborating with outside presenters and/or trained volunteers (Hughes-Hassel, Agosto, & Sun, 2007).

    Give a brief survey to caregivers of young children who visit the branch but do not attend storytime to identify possible alternate times and/or other barriers that are preventing them from attending storytime.

    Consider partnering with a community organization such as a recreation center or local parks department to present a storytime at another location that can facilitate access outside of regular library hours or school hours.

    Convert an existing toddler- or preschooler-focused storytime into an “All Ages” or “Family” storytime so that caregivers may bring multiple children.

    Provide alternatives to in-person programming.

    Record virtual storytimes that can be available on your library’s website or social media pages 24/7 or, if technology allows, schedule live virtual storytime events that families can attend in the evening or on weekends. Resources for virtual storytimes include:

    • The Association for Library Service to Children, Colorado Libraries for Early Literacy, and other professionals collaborated to make an online Virtual Storytime Services Guide available at Topics covered by this guide include technology, copyright, and diversity.
    • Network of the National Library of Medicine [NNLM] have made the hour-long webinar “Virtual Programs for Preschoolers: How to Encourage Wellness, Movement & Creativity” presented by Katie Clausen available at

    You could also provide storytime kits that are either circulating or one-time use. Storytime kits can contain many materials but the common goal is that caregivers can use one to recreate the storytime experience at home. In addition to books, a storytime kit might contain song lyrics, activity directions, puppets, puzzles, and felt pieces. Resources for storytime kits include:

    5.4.1: Advertise and Address Timing-Related Barriers is shared under a not declared license and was authored, remixed, and/or curated by LibreTexts.