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- https://socialsci.libretexts.org/Under_Construction/Purgatory/Book%3A_Writing_for_Strategic_Communication_Industries_(Roberts)/05%3A_4%3A_News_Value/05.2%3A_News_value_types_(Part_1)Their seminal study created the first news value list, which is still referred to today by journalists and strategic communication professionals. (See the University of Oxford’s paper on Galtung and R...Their seminal study created the first news value list, which is still referred to today by journalists and strategic communication professionals. (See the University of Oxford’s paper on Galtung and Ruge’s research for more information.) News values have evolved over time, and there is much debate over whether journalists should consider other criteria to select newsworthy content. (See Dr.
- https://socialsci.libretexts.org/Under_Construction/Purgatory/Book%3A_Writing_for_Strategic_Communication_Industries_(Roberts)/13%3A_12%3A_Creating_a_Writing_Portfolio/13.3%3A_Writing_portfolio_contentIf you do not have internship or work experience, try to do volunteer writing for a nonprofit organization or a small project for a startup company. Tailor the portfolio to jobs or industries you’re i...If you do not have internship or work experience, try to do volunteer writing for a nonprofit organization or a small project for a startup company. Tailor the portfolio to jobs or industries you’re interested in and by chronological order, with the most recent work first or at the top of the online portfolio. For example, if you’re applying for a job that requires proficiency in AP style writing, include writing samples that use this style, such as press releases or feature articles.
- https://socialsci.libretexts.org/Under_Construction/Purgatory/Book%3A_Writing_for_Strategic_Communication_Industries_(Roberts)Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, ...Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing.
- https://socialsci.libretexts.org/Under_Construction/Purgatory/Book%3A_Writing_for_Strategic_Communication_Industries_(Roberts)/03%3A_2%3A_Media_Writing%E2%80%93Conventions%2C_Culture%2C_and_Style/03.4%3A_Media_writing_skills_and_characteristicsYou should purchase the latest edition of the AP stylebook and familiarize yourself with it because you will be required to write in this manner for messages intended for media outlets. The men were i...You should purchase the latest edition of the AP stylebook and familiarize yourself with it because you will be required to write in this manner for messages intended for media outlets. The men were innocent, and while the Post apologized for the error, the men later sued the media outlet for defamation (Wemple, 2014). Objectivity is one of the principles of journalism, according to the code of ethics of the Society of Professional Journalists (2014).
- https://socialsci.libretexts.org/Under_Construction/Purgatory/Book%3A_Writing_for_Strategic_Communication_Industries_(Roberts)/05%3A_4%3A_News_Value/05.1%3A_News_value_and_the_strategic_communication_professionalWhile watching or listening to a major media network, you may occasionally find yourself thinking, “Why is this story considered news?” Audiences assume that the role of the media is to provide them w...While watching or listening to a major media network, you may occasionally find yourself thinking, “Why is this story considered news?” Audiences assume that the role of the media is to provide them with the most important information about issues and events happening locally, nationally, and worldwide.
- https://socialsci.libretexts.org/Under_Construction/Purgatory/Book%3A_Writing_for_Strategic_Communication_Industries_(Roberts)/07%3A_6%3A_Feature_Writing/07.3%3A_Feature_leadsIt lures the reader in with a descriptive narrative that focuses on a specific minor aspect of the story that leads to the overall topic. The nut graph, or a paragraph that reveals the importance of t...It lures the reader in with a descriptive narrative that focuses on a specific minor aspect of the story that leads to the overall topic. The nut graph, or a paragraph that reveals the importance of the minor story and how it fits into the broader story, would come after the lead. They focus on setting the scene for the piece and use language that taps into the five senses in order to paint a picture for the reader.
- https://socialsci.libretexts.org/Under_Construction/Purgatory/Book%3A_Writing_for_Strategic_Communication_Industries_(Roberts)/08%3A_7%3A_Public_Relations_Industry/08.4%3A_Public_relations_versus_marketing_versus_advertisingProbably the most important difference between marketing, public relations, and advertising is the primary focus. “The difference between marketing, public relations, and advertising” by Jasmine Rober...Probably the most important difference between marketing, public relations, and advertising is the primary focus. “The difference between marketing, public relations, and advertising” by Jasmine Roberts and Michael Shiflet is licensed under CC By 2.0. For more information on the differences between marketing, public relations, and advertising, read the following articles:
- https://socialsci.libretexts.org/Under_Construction/Purgatory/Book%3A_Writing_for_Strategic_Communication_Industries_(Roberts)/08%3A_7%3A_Public_Relations_Industry
- https://socialsci.libretexts.org/Under_Construction/Purgatory/Book%3A_Writing_for_Strategic_Communication_Industries_(Roberts)/07%3A_6%3A_Feature_Writing
- https://socialsci.libretexts.org/Under_Construction/Purgatory/Book%3A_Writing_for_Strategic_Communication_Industries_(Roberts)/10%3A_9%3A_Public_Relations_Writing/10.4%3A_Writing_the_press_releaseThis means the news hook should be revealed in the headline and lead of the release. Journalists will not take your press release seriously if the content is not newsworthy and it is not written in an...This means the news hook should be revealed in the headline and lead of the release. Journalists will not take your press release seriously if the content is not newsworthy and it is not written in an accepted style, such as AP style. Although you’re writing the release for the media, you need to keep in mind the kind of readers or listeners you hope to attract.
- https://socialsci.libretexts.org/Under_Construction/Purgatory/Book%3A_Writing_for_Strategic_Communication_Industries_(Roberts)/04%3A_3%3A_Strategic_Communication_Ethics/04.5%3A_PlagiarismTo our readers, my friends and colleagues, my editors, and to the paper I love, I want to apologize. … Under the pressure of tight deadlines, I did something I have never done in my entire career. A m...To our readers, my friends and colleagues, my editors, and to the paper I love, I want to apologize. … Under the pressure of tight deadlines, I did something I have never done in my entire career. A more recent and highly publicized case of plagiarism involved a speech given at the 2016 Republican National Convention by Melania Trump, wife of the party’s presidential nominee, Donald Trump.
