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- https://socialsci.libretexts.org/Bookshelves/Communication/Journalism_and_Mass_Communication/Book%3A_Mass_Communication_Media_and_CultureAccording to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Underst...According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed.
- https://socialsci.libretexts.org/Courses/College_of_the_Canyons/COMS_100%3A_Process_of_Communication_(Stokes-Rice)/13%3A_Mass_Communication/13.01%3A_IntroductionThis chapter aims to equip readers with the ability to define mass communication, identify its key functions, understand prominent theories, and recognize the role media plays in their lives. It discu...This chapter aims to equip readers with the ability to define mass communication, identify its key functions, understand prominent theories, and recognize the role media plays in their lives. It discusses the pervasive influence of mass communication in daily life, and its capacity to shape perceptions and interactions in the global community.
- https://socialsci.libretexts.org/Courses/College_of_the_Canyons/COMS_100%3A_Process_of_Communication_(Stokes-Rice)/13%3A_Mass_Communication/13.03%3A_Mass_Communication_SummaryThis document discusses the evolution of mass communication as an essential means of transmitting information in society. It highlights mass communication's basic functions such as surveillance, corre...This document discusses the evolution of mass communication as an essential means of transmitting information in society. It highlights mass communication's basic functions such as surveillance, correlation, and entertainment, and introduces the concept of mass-personal communication. Various theories are covered, including the magic-bullet, two-step-flow, and uses and gratification theories.
- https://socialsci.libretexts.org/Courses/Collin_College/Introduction_to_Sociology/12%3A_Media/12.01%3A_Media_and_Culture/12.1.02%3A_Intersection_of_American_Media_and_CultureWe use all kinds of terms to talk about media. It will be useful to clarify them. It will be especially important to distinguish between mass communication and mass media, and to attempt a working def...We use all kinds of terms to talk about media. It will be useful to clarify them. It will be especially important to distinguish between mass communication and mass media, and to attempt a working definition of culture.
- https://socialsci.libretexts.org/Bookshelves/Communication/Journalism_and_Mass_Communication/Book%3A_Mass_Communication_Media_and_Culture/01%3A_Media_and_Culture/1.02%3A_Intersection_of_American_Media_and_CultureWe use all kinds of terms to talk about media. It will be useful to clarify them. It will be especially important to distinguish between mass communication and mass media, and to attempt a working def...We use all kinds of terms to talk about media. It will be useful to clarify them. It will be especially important to distinguish between mass communication and mass media, and to attempt a working definition of culture.
- https://socialsci.libretexts.org/Courses/College_of_the_Canyons/COMS_100%3A_Process_of_Communication_(Stokes-Rice)/08%3A_Communication_Theory/8.04%3A_Laws_and_CommunicationThe text explores the empirical laws perspective in communication theory, which seeks to understand human interaction through cause and effect relationships similar to physical laws. It highlights the...The text explores the empirical laws perspective in communication theory, which seeks to understand human interaction through cause and effect relationships similar to physical laws. It highlights the evolution of communication studies from rhetorical traditions to a more scientific approach driven by probability rather than absoluteness. While empirical laws help predict outcomes in communication, they are not 100% reliable due to the complexity and variability of human behavior.
- https://socialsci.libretexts.org/Courses/College_of_the_Canyons/COMS_100%3A_Process_of_Communication_(Stokes-Rice)/11%3A_Gender_Communication/11.03%3A_Gender_Communication_SummaryThis chapter covers the specialization of gender and communication, highlighting that gender is a social construct distinct from biological sex. It examines various feminist movements and men's groups...This chapter covers the specialization of gender and communication, highlighting that gender is a social construct distinct from biological sex. It examines various feminist movements and men's groups, exploring different approaches and theories on gender formation, such as Psychodynamic theory and Social Learning theory. Gender communication is viewed as socially learned and adaptable, affecting various communication fields.
- https://socialsci.libretexts.org/Bookshelves/Communication/Introduction_to_Communication/Communication_in_the_Real_World_-_An_Introduction_to_Communication_Studies/01%3A_Introduction_to_Communication_Studies/1.01%3A_Communication_-_History_and_FormsWe will define communication as the process of generating meaning by sending and receiving verbal and nonverbal symbols and signs that are influenced by multiple contexts. This definition builds on ot...We will define communication as the process of generating meaning by sending and receiving verbal and nonverbal symbols and signs that are influenced by multiple contexts. This definition builds on other definitions of communication that have been rephrased and refined over many years. In fact, there have been more than 126 published definitions of communication. In order to get a context for how communication has been conceptualized and studied, this chapter looks at a history of the field.
- https://socialsci.libretexts.org/Courses/Collin_College/SOCI_1306%3A_Social_Problems/06%3A_Media_and_Culture/6.02%3A_Intersection_of_American_Media_and_CultureWe use all kinds of terms to talk about media. It will be useful to clarify them. It will be especially important to distinguish between mass communication and mass media, and to attempt a working def...We use all kinds of terms to talk about media. It will be useful to clarify them. It will be especially important to distinguish between mass communication and mass media, and to attempt a working definition of culture.
- https://socialsci.libretexts.org/Courses/College_of_the_Canyons/COMS_100%3A_Process_of_Communication_(Stokes-Rice)/13%3A_Mass_Communication/13.02%3A_Defining_Mass_CommunicationThe text discusses mass communication, its definition, evolution, and impact on society. It describes mass communication as the dissemination of messages to large audiences through media channels, tra...The text discusses mass communication, its definition, evolution, and impact on society. It describes mass communication as the dissemination of messages to large audiences through media channels, traditionally controlled by large conglomerates. The rise of new media platforms like YouTube and social networking has shifted some of this control, providing alternative voices.
- https://socialsci.libretexts.org/Courses/Orange_Coast_College/The_Introduction_to_Mass_Communication_Book/01%3A_Media_and_Culture_-_Introduction/1.01%3A_Intersection_of_American_Media_and_CultureWe use all kinds of terms to talk about media. It will be useful to clarify them. It will be especially important to distinguish between mass communication and mass media, and to attempt a working def...We use all kinds of terms to talk about media. It will be useful to clarify them. It will be especially important to distinguish between mass communication and mass media, and to attempt a working definition of culture.
