Learning Objectives After reading this chapter, the student will be able to: Define persuasion; Define ethos, logos, and pathos; Explain the barriers to persuading an audience; Construct a clear, reas...Learning Objectives After reading this chapter, the student will be able to: Define persuasion; Define ethos, logos, and pathos; Explain the barriers to persuading an audience; Construct a clear, reasonable proposition for a short classroom speech; Compose an outline for a well-supported persuasive speech; Analyze the audience to determine appropriate emotional and personal appeals. Unless otherwise indicated images throughout this chapter are licensed by Pexels.
Learning Objectives After reading this chapter, the student will be able to: Define persuasion; Define ethos, logos, and pathos; Explain the barriers to persuading an audience; Construct a clear, reas...Learning Objectives After reading this chapter, the student will be able to: Define persuasion; Define ethos, logos, and pathos; Explain the barriers to persuading an audience; Construct a clear, reasonable proposition for a short classroom speech; Compose an outline for a well-supported persuasive speech; Analyze the audience to determine appropriate emotional and personal appeals.