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16: Persuasive Speaking

Last updated

Jul 28, 2021
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- 15.3: Organizing and Supporting an Informative Speech
- 16.1: Persuasion aka CHANGE MY MIND!

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Learning Objectives

After reading this chapter, the student will be able to:

Define persuasion;
Define ethos, logos, and pathos;
Explain the barriers to persuading an audience;
Construct a clear, reasonable proposition for a short classroom speech;
Compose an outline for a well-supported persuasive speech;
Analyze the audience to determine appropriate emotional and personal appeals.

Unless otherwise indicated images throughout this chapter are licensed by Pexels.

16.1: Persuasion aka CHANGE MY MIND!
Why Persuasion: Learning to get what you want
16.2: A Definition of Persuasion
Persuasion is “the process of creating, reinforcing, or changing people’s beliefs or actions.”
16.3: Approaching Audiences
When choosing a topic for your persuasive speech, it is crucial to consider the composition of your audience. Because persuasive speeches are intended to influence or reinforce an audience’s thoughts or behaviors, speakers must consider what and how the audience thinks, feels, and does.
16.4: Persuasive Strategies
In this section, we will discuss the three persuasive strategies: ethos, logos, and pathos.
- 16.4.1: Fallacies
16.5: Constructing a Persuasive Speech
In this section, you will take the previous chapter lessons and expanding towards constructing a persuasive speech. We will be focusing on the central idea statements as a “proposition”. Persuasive speeches have one of four types of propositions, which determine your overall approach.
- 16.5.1: Monroe's Motivated Sequence extended

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