Book: Mass Communication, Media, and Culture
- Page ID
- 15334
According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed.
Front Matter
1: Media and Culture
2: Media Effects
3: Books
4: Newspapers
5: Magazines
6: Music
7: Radio
8: Movies
9: Television
10: Electronic Games and Entertainment
11: The Internet and Social Media
12: Advertising and Public Relations
13: Economics of Mass Media
14: Ethics of Mass Media
15: Media and Government
16: The Future of Mass Media
Back Matter