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11.3: Finding the Focus
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- Is it libelous or an invasion of privacy?
- Has the story been ethically researched and presented?
- Is it worth the consequences?
- Is it appropriate? For the sender? For the recipient?
- Is it meaningful? Does it stick to the subject, and is it geared to the interests of the audience?
- Is it memorable? Does it employ devices – including verbal, graphic, and aural imagery – that people will remember?
- Is it believable? Does the source exhibit trustworthiness and expertise?
- What are the issues and the conclusions?
- Which words or phrases are ambiguous?
- What are the value conflicts and assumptions?
- What are the descriptive assumptions?
- Are there any fallacies in reasoning?
- How good is the evidence?
- Are the statistics deceptive?
- What significant information is omitted?
- What reasonable conclusions are possible?