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13: The Importance of Language

  • Page ID
    63595
    • Anonymous
    • LibreTexts

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    • 13.1: Oral versus Written Language
      This page explores the importance of language, detailing its primary functions and contrasting oral with written forms. It discusses the significance of both denotative and connotative meanings to avoid misunderstandings, and outlines twelve key differences between oral and written language, emphasizing the need for simplicity and conversational tone in oral communication. Ultimately, the text underscores the vital role of effective language use in interpersonal relationships and public speaking.
    • 13.2: Using Language Effectively
      This page outlines guidelines for effective language use in public speaking, emphasizing appropriateness, vividness, inclusivity, and familiarity. It discusses the importance of tailored language for the audience and context, the power of vivid imagery, and the role of metaphors and rhythm in enhancing communication.
    • 13.3: Six Elements of Language
      This page covers six key elements of language for public speaking: clarity, economy, obscenity, jargon, power, and variety. It emphasizes the importance of clear communication, concise wording, and avoiding obscenity, while suggesting careful use of jargon. The impact of powerful language on audience perception and the necessity of varied expression to maintain engagement are highlighted.
    • 13.4: Chapter Exercises
      This page discusses Jonathan's poor speech preparation, focusing on his use of decorative language over substantial content, raising ethical concerns in communication. It questions the morality of using superficial language instead of solid arguments and urges a friend to explain Jonathan’s unethical approach.


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