References
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Exercises
- Discussion: Think of a question that each of the following professionals might try to answer using survey research.
- a social psychologist
- an educational researcher
- a market researcher who works for a supermarket chain
- the mayor of a large city
- the head of a university police force
- Discussion: Write a survey item and then write a short description of how someone might respond to that item based on the cognitive model of survey responding (or choose any item on the Rosenberg Self-Esteem Scale at http://www.bsos.umd.edu/socy/research/rosenberg.htm ).
- Practice: Write survey items for each of the following general questions. In some cases, a series of items, rather than a single item, might be necessary.
- How much does the respondent use Facebook?
- How much exercise does the respondent get?
- How likely does the respondent think it is that the incumbent will be re-elected in the next presidential election?
- To what extent does the respondent experience “road rage”?
- Discussion: If possible, identify an appropriate sampling frame for each of the following populations. If there is no appropriate sampling frame, explain why.
- students at a particular university
- adults living in the state of Washington
- households in Pullman, Washington
- people with low self-esteem
- Practice: Use one of the online survey creation tools to create a 10-item survey questionnaire on a topic of your choice.