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21.7: Key Takeways

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    • Social influence creates conformity.
    • Influence may occur in more passive or more active ways.
    • We conform both to gain accurate knowledge (informational conformity) and to avoid being rejected by others (normative conformity).
    • Both majorities and minorities may create social influence, but they do so in different ways.
    • The characteristics of the social situation, including the number of people in the majority and the unanimity of the majority, have a strong influence on conformity.

    EXERCISES AND CRITICAL THINKING

    1. Describe a time when you conformed to the opinions or behaviors of others. Interpret the conformity in terms of the concepts discussed in this section.
    2. Imagine you were serving on a jury trial in which you found yourself the only person who believed that the defendant was innocent. What strategies might you use to convince the majority?

    This page titled 21.7: Key Takeways is shared under a CC BY-NC-SA license and was authored, remixed, and/or curated by Kate Votaw.

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