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6: Defining and Measuring Concepts

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    12579
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    In this chapter we’ll discuss measurement, conceptualization, and operationalization. If you’re not quite sure what any of those words mean, or even how to pronounce them, no need to worry. By the end of the chapter, you should be able to wow your friends and family with your newfound knowledge of these three difficult to pronounce, but relatively simple to grasp, terms.

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