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9: Interviews- Qualitative and Quantitative Approaches

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    • Anonymous
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    Knowing how to create and conduct a good interview is one of those skills you just can’t go wrong having. Interviews are used by market researchers to learn how to sell their products, journalists use interviews to get information from a whole host of people from VIPs to random people on the street. Regis Philbin (a sociology major in collegeThis information comes from the following list of famous sociology majors provided by the American Sociological Association on their website: used interviews to help television viewers get to know guests on his show, employers use them to make decisions about job offers, and even Ruth Westheimer (the famous sex doctor who has an MA in sociologyRead more about Dr. Ruth, her background, and her credentials at her website: used interviews to elicit details from call-in participants on her radio show.Interested in hearing Dr. Ruth’s interview style? There are a number of audio clips from her radio show, Sexually Speaking, linked from the following site: Warning: some of the images and audio clips on this page may be offensive to some readers. It seems everyone who’s anyone knows how to conduct an interview.

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