8: Monopoly Power
- Page ID
- 71436
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- 8.1: Market Structures- An Overview
- In less than two decades, Amazon.com has transformed the way books are sold, bought, and even read. A major reason for the giant retailer’s success is its production model and cost structure, which has enabled Amazon to undercut the prices of its competitors even when factoring in the cost of shipping. Read on to see how firms great (like Amazon) and small (like your corner deli) determine what to sell, at what output and price.