1: An Introduction to Persuasion
- Page ID
- 199276
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\(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)- 1.1: The Roots of Persuasion
- This page explores the vital role of language in shaping communication, culture, and thought, using a cake batter analogy to illustrate their interconnectedness. It discusses Athenian democracy's effects on power dynamics, highlighting citizen participation and its impact on Western intellectual traditions. The rise of democracy is linked with new communication methods, marking a significant cultural evolution.
- 1.2: Persuasion, Defined
- This page explores the complex nature of persuasion, highlighting differing scholarly definitions that vary in breadth. It emphasizes key elements such as intention, positive outcomes, and the importance of free choice. Ethical persuasion, as defined by Penny Powers, is characterized by honest and logical discourse, devoid of self-interest, ensuring that receivers have the freedom to choose in a respectful environment.
- 1.3: Classical Persuasion
- This page explains the difference between persuasion and rhetoric, defining rhetoric as the art of language and persuasion as its goal. It highlights the historical significance of rhetoric in democracy, noting the Greeks' recognition of its role in civil discourse. While Plato criticized rhetoric for potential misuse, Aristotle defended it, presenting ethos, logos, and pathos as essential elements of persuasive proof, stressing their interconnectedness for effective communication.
- 1.4: The Aristotelian Modes of Proof
- This page discusses Aristotle's rhetorical appeals: ethos, logos, and pathos. Ethos relates to the speaker's credibility; logos focuses on logical arguments backed by evidence; and pathos appeals to emotions using stories and visuals. While emotional connections can be persuasive, they may also be misused through tactics like inflammatory language or fear in advertising.
- 1.5: Ethical Rhetoric Today
- This page discusses the evolution of rhetoric from Aristotle's foundational role in classical education to modern persuasive methods shaped by media and neuroscience. It highlights the importance of ethical persuasion, which prioritizes the audience's interests and avoids manipulation. The TARES test outlines five principles—truthfulness, authenticity, respect, equity, and social responsibility—that guide effective persuasion.
- 1.6: Works Cited
- This page discusses a range of academic works on rhetoric and persuasion, highlighting contributions from thinkers like Hannah Arendt and Aristotle. It includes critical reviews and theories on rhetorical practices and their contemporary significance, covering both philosophical views on democracy and practical approaches to ethical persuasion, thereby providing an in-depth exploration of persuasion's dynamics across various disciplines.