6: Radio
- Page ID
- 155648
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- 6.1: Introduction
- In 1983, radio station WOXY’s new owners bought the station and changed its format from Top 40 to the up-and-coming alternative rock format, kicking off with U2’s “Sunday Bloody Sunday.”WOXY, “The History of WOXY,” 2009, http://woxy.com/about/.
- 6.2: Evolution of Radio Broadcasting
- At its most basic level, radio is communication through the use of radio waves. This includes radio used for person-to-person communication as well as radio used for mass communication. Both of these functions are still practiced today. Although most people associate the term radio with radio stations that broadcast to the general public, radio wave technology is used in everything from television to cell phones, making it a primary conduit for person-to-person communication.
- 6.3: Radio Station Formats
- Early radio network programming laid the groundwork for television’s format, with many different programs that appealed to a variety of people broadcast at different times of the day.
- 6.4: Radio’s Impact on Culture
- Since its inception, radio’s impact on American culture has been immense. Modern popular culture is unthinkable without the early influence of radio. Entire genres of music that are now taken for granted, such as country and rock, owe their popularity and even existence to early radio programs that publicized new forms.
- 6.5: Radio’s New Future
- Although the future of radio has been doubted many times throughout its history, it is still in existence. The inherent portability of the medium gives it an advantage over other types of media that require an individual’s full attention, such as television or print. The simplicity of radio has leant itself to a variety of uses.