Book: Writing for Strategic Communication Industries (Roberts)
- Page ID
- 24770
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Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing.
- 2: 1: Defining Strategic Communication
- 3: 2: Media Writing–Conventions, Culture, and Style
- 4: 3: Strategic Communication Ethics
- 5: 4: News Value
- 6: 5: News Writing Basics
- 7: 6: Feature Writing
- 8: 7: Public Relations Industry
- 9: 8: Media Relations
- 10: 9: Public Relations Writing
- 11: 10: Social Media–Uses and Messaging
- 12: 11: Advertising Industry
- 13: 12: Creating a Writing Portfolio