4: News Value
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- 4.1: News value and the strategic communication professional
- A story’s newsworthiness is largely determined by its news value, a standard that determines whether an event or situation is worth media attention. News value is referred to as “criteria used by media outlets to determine whether or not to cover a story and how much resources it should receive”. Journalists and reporters are likely to spend their limited time and resources on a story that has many news values.