21.1: Introduction
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A major part of instructional design is selecting the appropriate media mix to effectively teach the learning outcome(s). Selecting the best media mix increases learning and maximizes cost-effectiveness. Some concepts are extremely difficult to teach without the correct media mix.
This chapter introduces you to the different media categories: text, audio, visuals, video, animations, and real objects. The chapter explains how each medium relates to learning and describes how media can affect a learner’s motivation. The strengths and weaknesses of each medium are presented with respect to the different learning outcome classifications, as previously discussed in Chapter 10, General Principles of Instructional Design. This chapter also provides ideas on how to keep the message clear.