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9: Survey Research

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    Survey research a research method involving the use of standardized questionnaires or interviews to collect data about people and their preferences, thoughts, and behaviors in a systematic manner. Although census surveys were conducted as early as Ancient Egypt, survey as a formal research method was pioneered in the 1930-40s by sociologist Paul Lazarsfeld to examine the effects of the radio on political opinion formation of the United States. This method has since become a very popular method for quantitative research in the social sciences.

    • 9.0: Prelude to Survey Research
    • 9.1: Questionnaire Surveys
      A questionnaire is a research instrument consisting of a set of questions (items) intended to capture responses from respondents in a standardized manner. Questions may be unstructured or structured. Unstructured questions ask respondents to provide a response in their own words, while structured questions ask respondents to select an answer from a given set of choices. Subjects’ responses to individual questions (items) on a structured questionnaire may be aggregated for statistical analysis.
    • 9.2: Interview Survey
    • 9.3: Biases in Survey Research

    9: Survey Research is shared under a CC BY-NC-SA license and was authored, remixed, and/or curated by Anol Bhattacherjee (Global Text Project) .

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