Skip to main content
Social Sci LibreTexts

7.3: Values Promotion and Creating Change

  • Page ID
  • \( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)

    \( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash {#1}}} \)

    \( \newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\)

    ( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\)

    \( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\)

    \( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\)

    \( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\)

    \( \newcommand{\Span}{\mathrm{span}}\)

    \( \newcommand{\id}{\mathrm{id}}\)

    \( \newcommand{\Span}{\mathrm{span}}\)

    \( \newcommand{\kernel}{\mathrm{null}\,}\)

    \( \newcommand{\range}{\mathrm{range}\,}\)

    \( \newcommand{\RealPart}{\mathrm{Re}}\)

    \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\)

    \( \newcommand{\Argument}{\mathrm{Arg}}\)

    \( \newcommand{\norm}[1]{\| #1 \|}\)

    \( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\)

    \( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\AA}{\unicode[.8,0]{x212B}}\)

    \( \newcommand{\vectorA}[1]{\vec{#1}}      % arrow\)

    \( \newcommand{\vectorAt}[1]{\vec{\text{#1}}}      % arrow\)

    \( \newcommand{\vectorB}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)

    \( \newcommand{\vectorC}[1]{\textbf{#1}} \)

    \( \newcommand{\vectorD}[1]{\overrightarrow{#1}} \)

    \( \newcommand{\vectorDt}[1]{\overrightarrow{\text{#1}}} \)

    \( \newcommand{\vectE}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash{\mathbf {#1}}}} \)

    \( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)

    \( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash {#1}}} \)

    At the core of the dynamics leading to the emergence of transnational activism is the perception of the possibility of change in the area of one specific global issue. This might arise due to a new issue becoming significant or the re-interpretation of a long-standing issue. Ultimately, the key feature of transnational activism in global governance is precisely its stubborn attempt to influence the normative battle on the right and legitimate interpretation of crucial global issues. In this perspective, civil society organisations should be seen not only as traditional problem solvers (providing solutions that governments are less suited to delivering) but also as problem generators (placing new problematic issues on the international agenda). While the perception of an unjust situation necessarily constitutes a precondition for action, it is only when the actor recognises the possibility of having a positive impact on such a situation that mobilisation may start. Two elements are necessary for such mobilisation: conceptualisation and political commitment.

    Transnational mobilisation on global issues should be interpreted as the result of several steps. A crucial challenge for any transnational network is to present the issue at stake in such a way that it is perceived as problematic, urgent and also soluble. Think, for instance, of the case of feminism. Through the action of a number of feminist movements, beginning with the suffragettes in the late nineteenth century, the traditional role of women was challenged and eventually replaced by a new egalitarian position entitling women to have equal standing in society. The first step in cross-border mobilisations is therefore the production of knowledge and the creation of ‘frames’ through which the issue at stake can be correctly interpreted.

    A second step consists of the external dissemination and strategic use of such knowledge. This is a crucial stage as it is the point at which information acquires a fully public dimension – and therefore political significance. Global public opinion needs to be attracted and its imagination captured for framing the terms of the conflict in such a way that the issue at stake becomes the focus of a general interest requiring public engagement. Dissemination often passes through scientific channels. When networks become active players in the communities of experts on global issues, they tend to be perceived by public opinion as credible sources of information and this increases their influence on policymaking. However, dissemination can also be executed though other forms, including public action such as mass protests.

    In order to successfully promote change a third step is necessary. The task here consists in gaining a recognised role in the public sphere as a rightful advocate of general interests. To the question ‘In whose name do you speak?’, transnational networks need to offer a response that enables them to claim representation of interests that are wider than just those of a small group. Once transnational networks succeed in shaping a challenge associated to a particular global issue, the political opportunity for mobilising and network building arises.

    Although success necessarily depends on international circumstances, national conditions often play an important role in the rise of global social movements. In national contexts, civil society organisations are rooted in a web of social relations and common identities. They have access to important resources (such as people and money) but operate in highly formalised political systems that shape and constrain their mobilisation and impact through a number of political filters. For instance, while democratic countries tend to leave space for activism, the room for manoeuvre in countries ruled by other kinds of regime may be more limited. At the global level, however, there are few such restrictions. This factor widens the options for political action. In fact, transnational networks may help increase the political opportunities that are present in national contexts; they often perform a facilitating role, providing space for actors who are usually voiceless and excluded. Transnational networks can also amplify local voices by setting them in the context of global issues and policies, thus strengthening local or national activism.

    Transnational networks can therefore be understood as organisational responses to the new global socio-political environment in which political opportunities on the one hand and scarce resources (finance, knowledge, etc.) on the other create conditions in which a network structure can perform better than other organisational forms. As this combination is inherently contingent, transnational networks tend to have a limited political life. On the one hand, networks are created in response to a specific issue; it is difficult to adapt them to a different issue and in many cases easier to simply create a new network. On the other hand, social movements and especially networks are cyclical phenomena. The interaction between the set of values shared by social movements and global political opportunities leads to the emergence of different projects of political change, reflecting also the heterogeneity of actors – for instance, balancing reformist with more radical attitudes. Individual networks, therefore, fit a specific set of conditions – internal and external to global movements – but when some of them change, the factors that led to their rise may dissolve, mobilisation may decline rapidly and networks are unlikely to maintain their significance unless they adapt their strategy and at times their own identity to the new political contexts.

    This page titled 7.3: Values Promotion and Creating Change is shared under a CC BY-SA license and was authored, remixed, and/or curated by Stephen McGlinchey, Rosie WAters & Christian Scheinpflug.