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13: Mass Media and Persuasion

  • Page ID
    74850
    • Anonymous
    • LibreTexts

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    Media, Technology, and Communication

    a smartphone showing an advertisement for a personal loan

    Image Genie – smartphone – CC BY-SA 2.0.

    We live in a media-saturated world and rely on a variety of old and new media for information, entertainment, and connection. The beginnings of mass media and mass communication go back 560 years to the “print revolution” that occurred in Europe in the fifteenth century. As we progressed through the centuries, mass communication evolved from a mechanical process to electronic transmission, which paved the way for the digitized world of today. While technological advances are an important part of the narrative regarding media, the effects of media are also important to consider. In this chapter, we will discuss some functions and theories of mass communication and some of the key ethical issues related to media and communication.


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