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9: Social Movements and Social Change

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    332781
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    • 9.1: Introduction
      Perhaps the social movement that ran the most contrary to theory in recent history is Occupy Wall Street (OWS). Although it contains many of the classic developmental elements of a social movement we will describe in this chapter, it is set apart by its lack of a single message, its leaderless organization, and its target—financial institutions instead of the government. OWS baffled much of the public, and certainly the mainstream media, leading many to ask, "Who are they, and what do they want?
    • 9.2: Collective Behavior
      Flash mobs are examples of collective behavior, noninstitutionalized activity in which several or many people voluntarily engage. Other examples are a group of commuters traveling home from work and a population of teens adopting a favorite singer’s hairstyle. In short, collective behavior is any group behavior that is not mandated or regulated by an institution. There are three primary forms of collective behavior: the crowd, the mass, and the public.
    • 9.3: Social Movements
      Social movements are purposeful, organized groups that strive to work toward a common social goal. While most of us learned about social movements in history classes, we tend to take for granted the fundamental changes they caused —and we may be completely unfamiliar with the trend toward global social movements.
    • 9.4: Social Change
      Collective behavior and social movements are just two of the forces driving social change, which is the change in society created through social movements as well as external factors like environmental shifts or technological innovations. Essentially, any disruptive shift in the status quo, be it intentional or random, human-caused or natural, can lead to social change. Below are some of the likely causes.
    • 9.5: Key Terms
      This page examines crowd behavior and social movements, defining types of crowds and exploring theories explaining their dynamics. It covers concepts like crowdsourcing and framing strategies, alongside the roles of NGOs. Additionally, it distinguishes between reform, revolutionary, and resistance movements and discusses how modernization impacts social structures.
    • 9.6: Section Summary
      This page covers collective behavior, defining it as voluntary actions without institutional support and categorizing it into crowds, masses, and publics. It explores theories such as the emergent-norm perspective and value-added theory. Additionally, it examines social movements aimed at organized change influenced by external factors, emphasizing that social change results from various elements like technology and institutions, with modernization not always seen as a positive outcome.
    • 9.7: Section Quiz
      This page examines collective behavior and social movements, outlining their key concepts, classifications, and developmental theories. It distinguishes social movements from traditional organizations and discusses the influence of technology on social change, highlighting issues like the digital divide. Additionally, it provides essential definitions and theoretical perspectives to enhance the comprehension of societal dynamics.
    • 9.8: Short Answer
      This page explores collective behavior and social movements, distinguishing between mass and crowd behavior, and examining their shared characteristics. It prompts personal reflection on crowd experiences and contextual influences on behavior. The dynamics of social movements, their organization, and social media's impact on change are discussed.
    • 9.9: References
      This page introduces social movements and social change, discussing key theorists like Blumer, LeBon, and McCarthy. It covers collective behavior, organization, and mobilization, emphasizing social ties and framing in activism. Historical movements like civil rights and Occupy Wall Street are highlighted, alongside the impact of social media and the evolving nature of social change.

    Thumbnail: Some flash mobs may function as political protests, while others are for fun. This flash mob pillow fight’s purpose was to entertain. (Photo courtesy of Mattwi1S0n:/flickr)


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