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Social Sci LibreTexts

8: Media Relations

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  • 8.1: What is Media Relations?
    A large part of the public relations profession involves working with the media. Public relations seeks to garner publicity that benefits a client. Mass media is the preferred channel for reaching out to the public because audiences view media coverage as more credible than traditional advertising or promotional efforts. Therefore, learning how to develop and manage relationships with reporters and editors is critical to your outreach strategy.
  • 8.2: Working with journalists
  • 8.3: Pitching to the media
  • 8.4: References

Thumbnail: pixabay.com/photos/reporter-...-media-852096/


This page titled 8: Media Relations is shared under a CC BY-NC 4.0 license and was authored, remixed, and/or curated by Jasmine Roberts.

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