13.4: Who’s The Audience?
- Page ID
- 88223
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Audience Analysis
| LEARNING GENERATIONAL COHORT | ||
|---|---|---|
| GENERATION | YEAR RANGE | LEARNING NEEDS |
| NEO-MILLENNIALS | 2000 to Present | Non-linear learners |
| Even more social, interactive | ||
| Seamlessly connected, networked | ||
| “Naturally” technology-savvy | ||
| Will grow up with high-definition network TV, Mp3s, mobile PCs, 3D wireless interactive games, wireless networks, initial agent technology, initial virtual reality | ||
| Relate to rich multi-media, multi-sensory learning | ||
| MILLENNIALS (or GENERATION Y or NET GENERATION) | 1982–1999 | Consumers of knowledge |
| Multi-taskers yet task-oriented | ||
| High achievers, like personalization | ||
| Prefer interactive, attentive instructors | ||
| Highly social, interactive | ||
| Highly connected, networked | ||
| Have high technology-savvy | ||
| Grew up with colour, cable TV, PCs, 3D video games, initial wireless, primitive virtual reality | ||
| Expect some multi-media learning/enrichment | ||
| Enjoy group work, experiential activities | ||
| GENERATION X | 1965–1981 | Self reliant and directed, individualistic |
| Prefer flexibility and choice in learning | ||
| Reject rigidity and authoritative approaches | ||
| Expect expert, focused instructor | ||
| Learning should be enjoyable, even fun | ||
| Learning should increase their marketability | ||
| Good to high technology-savvy | ||
| Grew up with colour TV, PCs, 2D video games | ||
| BABY BOOMERS (or SANDWICH GENERATION) | 1946–1964 | Multiple responsibilities, high commuters |
| High work ethic, dedicated achievers | ||
| Prefer structured group work, crave feedback | ||
| Use relationship-building activities | ||
| Value creative and personal fulfillment activities | ||
| Learning should be personally meaningful | ||
| Fair to high technology-savvy | ||
| Grew up with B&W, later colour TV and radio | ||
| SILENT GENERATION (or VETERANS or TRADITIONALS) | 1925–1945 | Most are retired now |
| Prefer traditional learning environment | ||
| Need risk-free learning | ||
| Non-existent to good technology-savvy | ||
| Grew up with radio and initial B&W TV (later years) | ||