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3: Persuasive Strategies

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    Persuasive Strategies

    Ethos, Pathos, Logos

    brett jordan - Rhetorical - CC BY 2.0.

    There are a lot of tools that speakers have in their toolboxes to persuade people. Some of the most famous of these tools are Aristotle's three forms of rhetorical proof: ethos, pathos, and logos. We will explore each of these theories of persuasion in turn. In this chapter, we will start with ethos, or the credibility of the speaker. We will explore three dimensions of ethos, including competence, trustworthiness, and dynamism/goodwill.

    • 3.1: Ethos
      Adapted from Communication in the Real World: An Introduction to Communication Studies, Chapter 11.4
    • 3.2: Logos
      Adapted from Communication in the Real World: An Introduction to Communication Studies, Chapter 11.4
    • 3.3: Pathos
      Adapted from Communication in the Real World: An Introduction to Communication Studies, Chapter 11.4


    3: Persuasive Strategies is shared under a not declared license and was authored, remixed, and/or curated by LibreTexts.

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