Skip to main content
Library homepage
 

Text Color

Text Size

 

Margin Size

 

Font Type

Enable Dyslexic Font
Social Sci LibreTexts

3: Persuasive Strategies

( \newcommand{\kernel}{\mathrm{null}\,}\)

Persuasive Strategies

Ethos, Pathos, Logos

brett jordan - Rhetorical - CC BY 2.0.

There are a lot of tools that speakers have in their toolboxes to persuade people. Some of the most famous of these tools are Aristotle's three forms of rhetorical proof: ethos, pathos, and logos. We will explore each of these theories of persuasion in turn. In this chapter, we will start with ethos, or the credibility of the speaker. We will explore three dimensions of ethos, including competence, trustworthiness, and dynamism/goodwill.

  • 3.1: Ethos
    Adapted from Communication in the Real World: An Introduction to Communication Studies, Chapter 11.4
  • 3.2: Logos
    Adapted from Communication in the Real World: An Introduction to Communication Studies, Chapter 11.4
  • 3.3: Pathos
    Adapted from Communication in the Real World: An Introduction to Communication Studies, Chapter 11.4


3: Persuasive Strategies is shared under a not declared license and was authored, remixed, and/or curated by LibreTexts.

  • Was this article helpful?

Support Center

How can we help?