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18.104.22.168.3.3: Sign Systems
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- Semantics – this is the ‘how’ of semiotics, and is concerned with this relationship between a signified and signifier – the sign and what it stands in for.
- Syntactics – this refers to structural relations. One structural relation in language is grammar, but syntactics in semiotics refers to the formal relationship between signs that lets them build into sign systems.
- Pragmatics – pragmatics, according to Morris (Morris, 1938), is the relationship of sign to the person reading or understanding that sign.
- Can you apply the semiotic triangle to the Volkswagon ad linked to above?
- What is the reference, symbol and thought presented within the sign system of this advert and how do they relate to each other?