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9.5: AD Shortfall

  • Page ID
    287974
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    An Aggregate Demand (AD) shortfall is the amount of additional demand needed to bring the economy back to the full-employment level of output (QF).  

    Even if the AD curve is shifted to the right by an amount equal to the  

    GDP gap (QF – QE), the economy will fall short of full employment. See figure 9. 

    clipboard_ee7f15c9f863a6e34fce9c5a7d6e1070b.png

    Figure 9 

    This occurs because as aggregate demand increases, it pushes the economy along the upward-sloping Aggregate Supply (AS) curve. When this happens, prices begin to rise. The higher price level reduces the real purchasing power of households and businesses, effectively dampening some of the increased demand that the stimulus was meant to generate. In other words, some of the intended boost in spending is offset by inflationary pressures. 

    Graphically, this is shown by the AD curve shifting rightward along the upward sloping AS curve. The result is a higher equilibrium output than before, but not as high as the full-employment output (QF), because part of the increase in nominal spending goes toward higher prices rather than increased real output. Therefore, to fully close the GDP gap and restore full employment, the shift in AD must be larger than the gap itself, accounting for the demand-reducing effect of rising prices. 

    clipboard_edc7b510b5d730983cc7d108323e2dde8.png

    Figure 10 

    Figure 10 shows the degree to which the AD curve must shift to close the GDP gap.  

    In the graph, the original AD curve (ADOld) intersects the AS curve at a point that results in an output level below full employment. If AD shifts rightward only by the GDP gap, it lands on the intermediate AD curve (lighter blue), which increases output but not enough to reach QF.  

    To actually reach full-employment output (QE = QF), the AD curve must shift further to the right, to the position labeled ADNEW in the diagram. This larger shift accounts for the inflationary impact that eats away at the initial demand boost. The distance between the intermediate and final AD curves represents the AD shortfall - the extra demand needed to fully close the output gap and return the economy to its full-employment level. 

    Figure 10 helps clarify why stimulus measures must often exceed the size of the GDP gap - to counteract the drag caused by rising prices as the economy recovers. 


    This page titled 9.5: AD Shortfall is shared under a CC BY-NC-SA 4.0 license and was authored, remixed, and/or curated by Martin Medeiros.

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