Book: Writing for Strategic Communication Industries (Roberts)
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Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing.
Front Matter
1: Defining Strategic Communication
2: Media Writing - Conventions, Culture, and Style
3: Strategic Communication Ethics
4: News Value
5: News Writing Basics
6: Feature Writing
7: Public Relations Industry
8: Media Relations
9: Public Relations Writing
10: Social Media - Uses and Messaging
11: Advertising Industry
12: Creating a Writing Portfolio
Back Matter